Three categories, chosen because they travel.

An export agency that says it can sell anything is telling you it has not thought about freight. The three categories on this page were chosen against the same four tests, and most Australian food fails at least one of them.

• Value per kilogram. Airfreight and reefer space cost the same whether the pallet is worth two thousand dollars or twenty. A category has to carry enough margin per kilogram to absorb the freight and still leave the producer and the importer whole.
• Ambient stability. A product that needs a cold chain from the shed door to the shelf multiplies the number of things that can go wrong, and the number of parties who can be blamed when they do. Ambient stable products are the sensible place for a new agency to start.
• A story that survives translation. An importer has to be able to explain the product to a buyer at a retail chain, in a language that may not be English, in about thirty seconds. Distinctive origin does that work. A generic product does not.
• Shelf life measured in years. Sea freight to the Gulf runs three to five weeks before the product has even cleared customs. An importer will usually want most of the shelf life still in front of them on arrival.

Each of these has its own page, because the export requirements are genuinely different and lumping them together would be no use to a producer trying to work out what they would need.

• Australian honey for export. Single origin and specialty floral sources, the pack formats importers ask for, glass versus food grade plastic, and the testing a buyer may want on a premium claim.
• native bush foods and botanicals for export. The most distinctive thing Australia grows, and the category with the hardest supply and regulatory questions attached.
• gourmet Australian pantry lines for export. Retail ready jars, bottles and packets where the label does as much work as the contents.

We are a sales agency, not a consultancy, so we are not able to build a producer's export readiness for them. What we can do is open a channel for a producer who is already close to ready. In practice that means:

• Consistent supply of a defined specification. An importer who reorders is reordering the same thing, and a batch that tastes different is a returned container.
• Enough capacity to fill a repeat order without abandoning existing customers, and honesty about where that ceiling sits.
• A food safety program you can describe, and documentation you can produce when an importer asks rather than three weeks later.
• A willingness to quote ex works and let the importer own the freight decision, at least at first. It is the simplest split of responsibility and the one most importers prefer.
• A price you can hold for a defined period, and a clear view of your own margin. We never set your price and we never mark it up.

If you are not there yet, say so early. It is a much better conversation than discovering it in front of a buyer.

You are dealing with a disclosed agent. That means we tell you what we are, we tell the producer who you are, and the producer is the party you contract with. We introduce, we help the specification and sample stage run without ten day gaps, and we stay reachable when something needs sorting out.

What we will not do is quote a price we invented, promise a volume no one has confirmed, or describe a producer as ours before an agreement exists. If you want to know exactly how far along this business is before you spend time on it, the trust centre sets out the registration numbers, what we hold and what we do not. The producer side of the same arrangement is on what working with us looks like for a producer, and the markets these categories are bought in are covered under the export markets we work toward.